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Tuesday, November 8, 2011

Songplugger


In the past few years I’ve experimented with music and acquired a great strength. Apart from being a guitarist, I am also involved on the creative side of music which is songwriting. I have analyzed the music industry in various ways, and have tried my hardest to make good songs, in the hopes that people will follow. In this area there exists one crucial procedure in order to produce a hit. Each songwriter must believe that his song is great. This rule applies in my case too. I believe that my songs are good enough to share with the world, however I’m sure it’s not everyone’s opinion. This is the reason why there exists a particular professional in the music industry whose job requires choosing those songs which he or she believes are hits. This professional is called a songplugger. The songplugger is the man you go to in order to find a hit song and put it on the right track. He takes whichever song he thinks might just be that next hit to managers, record labels, A&R people and music publishing companies, etc. to do business. The songplugger’s job is affiliated with what I will offer in my company. The difference is that my services will lean toward composer management, and the songplugger, artist’s manager and music publisher will be one person. The songplugger works representing catalogues of a collection of hits and pitching meetings to deal the song, including strategies of changing deals in the moment. This job takes time and patience to listen, and the ability to makes deals depending on the size of the catalog. The more songs in the catalogue, more time needed, the more the client will be charged. I think the role of the songplugger is very important because many songwriters have no idea about the intricacies of the business side of the music business. There are a ton lost songs out there, song’s we’ll never know about, because their songwriters are ignorant to the services offered by professionals of this type. Songpluggers can make THE difference to a great piece of music that is based on inspiration.
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